by Vanessa | May 24, 2016 | AdWords |
Note: The MonkeyWorks Monitor is now Revere. Learn more > Today is a big day. We’ve solved a huge problem for AdWords advertisers – and we’re going to save our customers a lot of money, fast. This problem is close to my heart, because...
by Vanessa | May 19, 2016 | Marketing Technology, Marketing Trends |
As part of a series of posts where we’re aiming to simplify the complex topic of marketing personalization, here’s a list of personalization tools and resources. I’ve grouped these into the categories described in a previous post describing the...
by Vanessa | Apr 15, 2016 | Chatbots, Facebook, MonkeyWorks Monitor, Slack |
Note: The MonkeyWorks Monitor is now Revere. Learn more > Hold onto your seats everybody – here come the chatbots. It’s going to be a memorable moment for everybody in tech, especially marketers! Facebook announced their Messenger Platform at F8 this...
by Vanessa | Mar 21, 2016 | Marketing Technology, News |
This year we entered the Stackies competition held at the Marketing Tech Conference in San Francisco, where businesses submit a one-slide visualization of their marketing technology stack. The goal is to illustrate what technology the business is using, and...
by Vanessa | Mar 3, 2016 | AdWords |
AdWords advertisers are reacting to Google removing ads from the right hand side of desktop search results. Google explains that the move is geared towards improving the user experience and aligning with mobile search results. They tested removing the ads for a few...
by Vanessa | Feb 22, 2016 | Optimizely |
Optimizely makes it really easy to A/B test your website or app, but that doesn’t mean it lacks sophistication. In fact, Optimizely is packed with powerful features, and strong enough to support robust enterprise optimization programs. While this is exactly why...