by Vanessa | Jan 14, 2016 | Marketing Technology |
“Marchitecture” could turn out to be the marketing buzz word of 2016. Here’s a quick overview of what it means and why it matters. Background There are a lot of marketing technology apps out there, which help marketers to do any number of things,...
by Vanessa | Jan 14, 2016 | Marketing Technology |
This year is the year of integrated marketing. We’ll see more and more examples of disparate parts connecting, both across the customer touchpoints, and in the way marketers are operating. Back in the Web 1.0 days, digital came along and fundamentally changed how we...