by Vanessa | May 24, 2016 | AdWords |
Note: The MonkeyWorks Monitor is now Revere. Learn more > Today is a big day. We’ve solved a huge problem for AdWords advertisers – and we’re going to save our customers a lot of money, fast. This problem is close to my heart, because...
by Vanessa | May 19, 2016 | Marketing Technology, Marketing Trends |
As part of a series of posts where we’re aiming to simplify the complex topic of marketing personalization, here’s a list of personalization tools and resources. I’ve grouped these into the categories described in a previous post describing the...
by Vanessa | May 18, 2016 | Marketing Trends |
Here are three gifs to help explain marketing personalization. For the full post with more description and stats, check out our no-frills guide to marketing personalization. The more you’re able to personalize your marketing, the more conversions you’ll...
by Vanessa | May 18, 2016 | Marketing Trends |
Marketing personalization can be pretty sophisticated stuff, and it’s worth the effort. Check out our other personalization post if you want a brief primer on why and what it means. Before you start any serious personalization effort, you have to figure out how...
by Vanessa | May 18, 2016 | Marketing Trends |
Here’s our take on simplifying a complicated topic: marketing personalization Basic definition of personalization: Using data you have about your audience to deliver tailored marketing. Question: Why bother with marketing personalization? Answer 1: Because...
by Vanessa | Apr 15, 2016 | Chatbots, Facebook, MonkeyWorks Monitor, Slack |
Note: The MonkeyWorks Monitor is now Revere. Learn more > Hold onto your seats everybody – here come the chatbots. It’s going to be a memorable moment for everybody in tech, especially marketers! Facebook announced their Messenger Platform at F8 this...
by Vanessa | Mar 21, 2016 | Marketing Technology, News |
This year we entered the Stackies competition held at the Marketing Tech Conference in San Francisco, where businesses submit a one-slide visualization of their marketing technology stack. The goal is to illustrate what technology the business is using, and...
by Vanessa | Mar 3, 2016 | AdWords |
AdWords advertisers are reacting to Google removing ads from the right hand side of desktop search results. Google explains that the move is geared towards improving the user experience and aligning with mobile search results. They tested removing the ads for a few...
by Vanessa | Feb 29, 2016 | Campaigns |
It’s Leap Year, and that gives marketers one extra day in February to get their brand noticed. We’re seeing a few themes, and a few standout examples in this year’s Leap Year marketing campaigns. Make the most of this extra day Brands like Harley and...
by Vanessa | Feb 22, 2016 | Optimizely |
Optimizely makes it really easy to A/B test your website or app, but that doesn’t mean it lacks sophistication. In fact, Optimizely is packed with powerful features, and strong enough to support robust enterprise optimization programs. While this is exactly why...
