by Vanessa | May 24, 2016 | AdWords |
Note: The MonkeyWorks Monitor is now Revere. Learn more > Today is a big day. We’ve solved a huge problem for AdWords advertisers – and we’re going to save our customers a lot of money, fast. This problem is close to my heart, because...
by Vanessa | May 19, 2016 | Marketing Technology, Marketing Trends |
As part of a series of posts where we’re aiming to simplify the complex topic of marketing personalization, here’s a list of personalization tools and resources. I’ve grouped these into the categories described in a previous post describing the...
by Vanessa | May 18, 2016 | Marketing Trends |
Here are three gifs to help explain marketing personalization. For the full post with more description and stats, check out our no-frills guide to marketing personalization. The more you’re able to personalize your marketing, the more conversions you’ll...
by Vanessa | May 18, 2016 | Marketing Trends |
Marketing personalization can be pretty sophisticated stuff, and it’s worth the effort. Check out our other personalization post if you want a brief primer on why and what it means. Before you start any serious personalization effort, you have to figure out how...
by Vanessa | May 18, 2016 | Marketing Trends |
Here’s our take on simplifying a complicated topic: marketing personalization Basic definition of personalization: Using data you have about your audience to deliver tailored marketing. Question: Why bother with marketing personalization? Answer 1: Because...
