Here are three gifs to help explain marketing personalization. For the full post with more description and stats, check out our no-frills guide to marketing personalization.
The more you’re able to personalize your marketing, the more conversions you’ll get.
There is a balance to strike. Customers find messaging that lacks personalization annoying. Too much personalization is creepy. Act like a human being with your marketing – don’t be a robot and don’t be creepy!
Do customers want to hand over their personal information? No! But they’re willing to exchange it for some level of control and personalization (especially when it comes in the form of a custom deal).